It seems like most of the food photography I do here at PTP is for POP, (point of purchase), or LTO, (limited time offers), that will go straight into stores, or coupons for retail shops like Arby's, Tropical Smoothie Cafes, Whole Foods, and the like.
But, another kind of project that slides into the studio often involves creating food imagery for packaging. Here's a project that was created for the national brand Cinnabon via Focus Brands, with Augusta Jones as the art director and Donna Creel as the food stylist.
• Below are the original images showing the image area created to wrap the box and allow for name, ingredients, etc.
Here's a finished box!